With this SS25 story, more honest consumers are seeking to make sense of their emotional turbulence in a sentimental yet brave approach. By confronting trauma and fears, people are continuously addressing their own confusion of past, present and future to discover their reality. The highly emotional SS25 story deconstructs the inner world to carefully observe its pieces and create sense and soothing. In a highly psychological work, this macrotrend seeks to harmonise our fears and hopes, reflected in opposites like light and dark, male and female, minimal and maximal and delicate and harsh.
15 November 2023