Last updated: July 15, 2026
1. INTRODUCTION
Welcome to Livetrend.
At Livetrend, we are committed to protecting your privacy and ensuring that your personal data is processed securely, transparently and in compliance with applicable data protection laws.
This Privacy Policy explains how Livetrend SAS (“Livetrend”, “we”, “our” or “us”) collects, uses, stores, shares and protects your personal data when you:
- visit our website;
- request a demonstration;
- subscribe to our services;
- use the Livetrend platform;
- communicate with us;
- attend our events or webinars;
- receive our newsletters or marketing communications;
- otherwise interact with Livetrend.
This Privacy Policy should be read together with our:
- Terms of Use
- Cookie Policy
- Subscription Agreement (where applicable)
- Data Processing Agreement (where applicable)
By using our Website or Services, you acknowledge that you have read this Privacy Policy.
2. WHO WE ARE
Livetrend is an AI-powered Fashion Intelligence platform helping fashion professionals make better product and merchandising decisions through market intelligence, trend forecasting and data analytics.
The controller of your personal data is:
Livetrend SAS, 52 Boulevard Richard Lenoir, 75011 Paris France
Email: contact@livetrend.co
Website: www.livetrend.co
Where Livetrend processes personal data on behalf of a client under a Subscription Agreement, Livetrend acts as a data processor, and the client acts as the data controller, in accordance with Article 28 of the General Data Protection Regulation (GDPR).
3. WHAT PERSONAL DATA WE COLLECT
Depending on your relationship with Livetrend, we may collect the following categories of personal data.
Identity Information
- First name
- Last name
- Job title
- Company name
Account Information
- Email address
- User preferences
Technical Information
- IP address
- Browser type
- Device information
- Operating system
- Time zone
- Language settings
Platform Usage Information
When you access the Livetrend platform, we may collect information such as:
- login history
- authentication events
- session duration
- searches performed
- dashboards viewed
- reports accessed
- features used
- interaction with TrendSearch
- interaction with TrendVision
- support requests
- platform activity
Marketing Information
- Newsletter subscriptions
- Webinar registrations
- Event participation
- Marketing preferences
- Communication history
Customer Support Information
When contacting our support team through Intercom or other communication channels, we may process:
- support requests
- chat history
- troubleshooting information
- communications with our teams
We do not intentionally collect sensitive personal data unless required by law or voluntarily provided by you.
4. HOW WE COLLECT YOUR PERSONAL DATA
We collect personal data in several ways.
Information you provide directly
You provide personal data when you:
- create an account;
- request a demo;
- purchase a subscription;
- complete forms;
- subscribe to newsletters;
- contact our teams;
- attend webinars;
- participate in events.
Information collected automatically
When you use our Website or Platform, we automatically collect certain technical information using cookies and similar technologies, including:
- IP address;
- browser information;
- pages visited;
- login information;
- device identifiers;
- usage statistics.
Further information is available in our Cookie Policy.
Information received from third parties
We may receive business contact information from:
- your employer;
- authorised administrators of your organisation;
- public professional sources such as LinkedIn;
- commercial databases;
- business partners;
- event organisers.
We only process such information where permitted by applicable law.
5. WHY WE PROCESS YOUR PERSONAL DATA
We process personal data only where we have a valid legal basis under the GDPR.
| Purpose | Legal Basis |
| Create and manage your account | Performance of a contract |
| Provide access to the platform | Performance of a contract |
| Authenticate users | Performance of a contract |
| Deliver customer support | Performance of a contract / Legitimate interest |
| Manage subscriptions | Performance of a contract |
| Improve platform performance | Legitimate interest |
| Monitor platform security | Legitimate interest |
| Prevent fraud and misuse | Legitimate interest |
| Analyse Website traffic | Consent (where required) |
| Send newsletters | Consent |
| Respond to enquiries | Legitimate interest |
| Organise webinars and events | Legitimate interest |
| Comply with legal obligations | Legal obligation |
| Defend legal claims | Legitimate interest |
6. PLATFORM USAGE ANALYTICS
To provide, operate, maintain and improve the Livetrend Platform, we collect technical and usage information relating to your use of the Services (“Usage Data”).
Usage Data may include:
- login and authentication activity;
- session duration;
- date and time of access;
- searches performed;
- dashboards and reports viewed;
- use of TrendSearch, TrendVision and other platform features;
- navigation within the Platform;
- support interactions;
- error logs and diagnostic information.
We use this information to:
- provide and maintain the Services;
- authenticate users and secure access;
- monitor platform performance;
- detect fraud or unauthorised access;
- improve user experience;
- identify technical issues;
- develop new functionalities;
- provide customer support;
- measure platform adoption.
Where contractually agreed, Livetrend may provide the Client with usage reports relating to the Client’s authorised users in order to help the Client monitor adoption and effective use of the Services.
The Client remains responsible for informing its authorised users of such processing where required by applicable data protection laws.
Livetrend does not use Platform Usage Data to profile users for advertising purposes.
7. ARTIFICIAL INTELLIGENCE
Livetrend provides artificial intelligence features, including TrendSearch, TrendVision and other AI-powered functionalities.
Where you interact with these Services, we may process:
- your search queries;
- prompts submitted by you;
- generated outputs;
- technical interaction data;
- usage metrics.
This information is processed solely for the purposes of:
- providing AI-powered functionalities;
- improving the quality and performance of our Services;
- detecting technical issues;
- preventing misuse and abuse;
- ensuring the security of our systems.
Unless expressly agreed with the Client, Livetrend does not use customer confidential information or customer-specific content to train publicly available or general-purpose artificial intelligence models.
8. MARKETING COMMUNICATIONS
Where permitted by applicable law, Livetrend may send you information regarding:
- product updates;
- new platform features;
- newsletters;
- webinars;
- events;
- industry insights;
- commercial offers.
Marketing communications are sent:
- based on your consent, where required by law; or
- based on our legitimate interest in maintaining a business relationship with existing or prospective business contacts, where permitted by applicable law.
You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.
Opting out of marketing communications does not affect transactional or service-related communications necessary for the performance of our Services.
9. WHO WE SHARE YOUR PERSONAL DATA WITH
We only share personal data where necessary to provide our Services, comply with legal obligations or protect our legitimate interests.
Depending on the circumstances, your personal data may be shared with:
- authorised employees of Livetrend;
- cloud hosting providers;
- IT service providers;
- authentication providers;
- customer support providers;
- analytics providers;
- communication providers;
- payment providers;
- auditors;
- competent public authorities where required by law.
All third-party service providers are contractually required to protect your personal data and process it only in accordance with our instructions and applicable data protection laws.
10. THIRD-PARTY SERVICE PROVIDERS
To provide our Services, Livetrend relies on trusted third-party providers, including but not limited to:
| Provider | Purpose |
| Kinde | User authentication, identity management and secure access to the Platform |
| Intercom | Customer support, onboarding and in-platform communications |
| Google Analytics | Website analytics and performance measurement |
| Mailchimp | Newsletter distribution and marketing communications |
These providers process personal data only for the purposes of delivering the services requested by Livetrend and are subject to appropriate contractual and security obligations.
Additional providers may be used from time to time where necessary to operate or improve the Services.
11. INTERNATIONAL DATA TRANSFERS
Some of our service providers may process personal data outside the European Economic Area (“EEA”).
Whenever personal data is transferred outside the EEA, Livetrend ensures that appropriate safeguards are implemented in accordance with Chapter V of the GDPR.
These safeguards may include:
- an adequacy decision issued by the European Commission;
- the European Commission’s Standard Contractual Clauses (SCCs);
- other transfer mechanisms recognised under applicable data protection laws.
You may request additional information regarding international transfers by contacting us using the contact details provided in this Privacy Policy.
12. HOW LONG WE KEEP YOUR PERSONAL DATA
Livetrend retains personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal obligations.
Retention periods may vary depending on the type of data processed.
In general:
| Category | Retention Period |
| Customer account data | Duration of the subscription and applicable legal limitation periods |
| Platform usage logs | As necessary for security, troubleshooting and service improvement |
| Customer support records | Up to 5 years after the last interaction |
| Marketing contacts | Until consent is withdrawn or the individual objects to processing |
| Financial and accounting records | As required by applicable accounting and tax laws |
Where personal data is no longer required, it is securely deleted or anonymised.
13. DATA SECURITY
Livetrend is committed to protecting the confidentiality, integrity and availability of the personal data it processes.
We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access, in accordance with Article 32 of the General Data Protection Regulation (GDPR).
These measures include, where appropriate:
- secure user authentication;
- role-based access controls;
- encryption of data in transit using industry-standard protocols;
- secure cloud infrastructure;
- logging and monitoring of security events;
- regular software updates and security patches;
- backup and disaster recovery procedures;
- internal policies governing access to personal data;
- periodic reviews of our security practices.
While Livetrend applies reasonable and appropriate safeguards, no method of transmission over the Internet or electronic storage is completely secure. Consequently, Livetrend cannot guarantee the absolute security of personal data.
14. YOUR RIGHTS
Where the GDPR or other applicable data protection laws apply, you may have the following rights regarding your personal data.
You may have the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate or incomplete personal data;
- request deletion of your personal data where permitted by law;
- request restriction of the processing of your personal data;
- object to the processing of your personal data where we rely on legitimate interests;
- withdraw your consent at any time where processing is based on consent;
- request the portability of your personal data in a structured, commonly used and machine-readable format;
- not be subject to a decision based solely on automated processing where such decision produces legal or similarly significant effects.
These rights are not absolute and may be subject to legal limitations under applicable laws.
To exercise any of your rights, please contact us using the contact details provided below.
We may request additional information to verify your identity before responding to your request.
15. CHILDREN’S PRIVACY
The Livetrend Website and Services are intended exclusively for business professionals and are not directed to individuals under the age of 18.
Livetrend does not knowingly collect personal data from children under the age of 18.
If we become aware that personal data relating to a person under the age of 18 has been collected without appropriate legal authorisation, we will take reasonable steps to delete such information as soon as practicable.
16. CHANGES TO THIS PRIVACY POLICY
Livetrend may update this Privacy Policy from time to time to reflect:
- changes in applicable laws or regulations;
- changes to our Services;
- changes to our processing activities;
- security improvements;
- changes to our service providers.
The latest version will always be available on our Website.
Where required by applicable law, we will notify users of material changes before they become effective.
The date of the latest revision appears at the beginning of this Privacy Policy.
17. CONTACT US
If you have any questions regarding this Privacy Policy or the processing of your personal data, please contact us:
Livetrend SAS
📍 Address: 52 boulevard Richard Lenoir
📧 Email: contact@livetrend.co
🌐 Website: www.livetrend.co
If Livetrend has appointed a Data Protection Officer (“DPO”), you may also contact the DPO using pierre@livetrend.co
18. RIGHT TO LODGE A COMPLAINT
If you believe that Livetrend has processed your personal data in a manner that does not comply with applicable data protection laws, you have the right to lodge a complaint with the competent supervisory authority.
If you are located in France, the competent supervisory authority is the Commission Nationale de l’Informatique et des Libertés (CNIL).
We encourage you to contact Livetrend first so that we may have the opportunity to address your concerns before you contact a supervisory authority.
19. APPLICABLE LAW
This Privacy Policy shall be governed by and interpreted in accordance with French law, without prejudice to any mandatory rights granted to individuals under applicable data protection legislation.