This SS25 macrotrend is seeking to escape the turbulence of reality and establish balance again. As an antidote to our hustle culture, this trend purposely slows-down and reconnects to time as a reward and reframes idleness as a virtue. In this peaceful aesthete, an honest consumer is seeking to reconnect to life and therefore reaches for reassurance and harmony. This graceful coastal story combines precious natural artistry and thoughtful modernity for a more sensitive and conscious interpretation of the quiet luxury trend.
15 November 2023