Fiery shades of orange have been announced as a trend for this season and if we check the feeds of our favorite influencers the taste for such juicy colors is confirmed by recent uploads. Igniting a sense of positivity and energizing the soul, tangerine tones create a look that seems almost “too hot to handle”. Some extra bold color interpretations might even create a digitally enhanced feel with Gen-Z appropriate potential. Whether oranges are worn all-over or combined within more muted outfits to generate elements of focus, their attention-grabbing effect is undeniable. For SS22 the solar aesthetic of orange will continue to stimulate the world and give clients the necessary boost to move forward and make bolder statements. Balancing the idea of augmented nature with a collective desire for optimistic innovation resonates well with current consumers. Consequently, the high commercial potential of this trending shade should be explored within the next season as oranges are said to increase in visibility. The color tangerine can be classified as a safe bet for next summer assortments.