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LIVETREND: FW22 Top 5 Colors

Of nature and future. FW22 collections balance their colors between heritage and future, focusing on classic tones and introducing newer nuances for a more digital taste. The overall set up of the shows manifests that the intense dopamine dressing of previous seasons is giving way to more somber nuances and powdery tones, adding longevity to collections. Dystopian design themes of goth, grunge and dominatrix styles emphasize the use of intense blacks, while other staples, including pure whites, grey and neutrals provide a contrasting sense of serenity. Green and pink continue to lead the fashion colors, while blue and purple are announcing their big returns. 

Looking closer at the fashionable shades, colors played a mimicry role by driving nature-centric narratives: Earthy and warm tones mirror the soil, burgundy recalls winery notes and roots, as well as blush pinks and faded yellows that represent the subsoil, the mycelium, as our primary life source. At the same time, fashion is moving into a new digital era, where screen-colors consider the impact of an online world. By augmenting the vividness of colors, including red, green and blue, new tones feel boosted and more impactful when perceived from our digital devices. Driven by the same enriched future aesthetic, a cooler lilac note is set to embody the metaverse and its phantasmagoric mood. Similarly, these strong colors stress a more vibrant attitude, seeking for better times.

Top 5 by visibility

Evergreen

620

LOOKS

+17%

VS FW21

Rural Soils

559

LOOKS

-5%

VS FW21

Red Poison

420

LOOKS

-1%

VS FW21

Sundried

346

LOOKS

+14%

VS FW21

Precious Purple

316

LOOKS

+27%

VS FW21

Data to drive creativity!

According to Livetrend’s data, here are the top 5 colors from the shows by visibility. While dopamine dressing slightly decreased, an embedded need for color kept collections positive. Green, brown and red remain stable trends of the season, while sun-infused yellow and purple hues gain momentum. Bright fuchsia marks the hottest trend of the season, yet its visibility has not made the top 5.

Livetrend is a solution that provides you with a 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend offers you diverse analysis of trend evolutions within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks. Master 2022 and reach out now.

For more information: livetrend.co

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Category:
Date:
24 March 2022
Tag:
#archive
Date:
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