The resurgence of statement eyewear. As tracked across social media, the eyewear category is currently influenced by various creative energies. With social life having been suspended for so long, the willingness for self expression is proposing eyewear trends with a variety of shapes and materials for different kinds of consumers narratives. It is well known, that sunglasses are versatile accessories that enhances the perception of us and our own perception of the world around us. With the sensory shift of the pandemic, tinted glasses can help us to see the world to a different lenses, while an upheaval of clear styles seems to provide us with clarity and self-assurance.
One of the main trends, emerging on Instagram, is deeply connected with a sentiment of nostalgia for the past. Attached to this desire are large retro-styles, classic cat eyes or, as the result of an intense y2k revival, an influx of frameless Millenial shapes. But consumers are not only escaping into the past, but reach for the future by dreaming of a hyper-tech world. A new sphere that will include spectacular sunglasses designed for energized races, ready for a journey through the metaverse. Instagram’s eyewear celebrates a moment of rebirth, where new looks are ready to nourish souls that needed to be silent for too long.