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(Un)chained Melody

A Not-To-Miss Hardware Trend

Chunky Chains are everywhere now and searches for “big chunky necklaces” have been up by +92% compared to the last year. The trend piece was spotted widely across the past fashion shows and is celebrated by the most fashionable influencers on Instagram as well. There it is frequently and poetically staged as a highlight accessories within well-curated feeds. The must-have statement hardware is spreading cross-category and finding interpretations in a multitude of designs. Aesthetics are ranging from sophisticated, to futuristic, to youthful and quirky styles. The maximalist feel of those chains feeds into a continuous need for over-the-keyboard and display dressing. Bulky necklaces and earrings are grabbing attention, whether in classic gold, silver or more joyous colorful interpretations of materials such as plastics and ceramics.

As a detail for bags, shoes and RTW, big chains also offer a wide variety of interpretation. They are used as handles, featured across cut-outs or added to footwear as an eye-catching and more fanciful trim. In line with the bejeweled trend, bulky hardware is adding a twist without feeling frivolously feminine. Chunky styles feel more empowered, almost provocative and sleek.

Get your bold updates ready for more contemporary statement looks and add the big chain to your assortments.