back to top

FW21 Trendstory: Nostalgic Roots

Prints & Materials





Cozy Countryside Nostalgia

Nostalgic Roots is manifesting the cottagecore-trend for another season in FW21. The story is looking at the past to define the future during a period of constant change. This narrative evolves around introducing vintage pieces, as well as reinterpreting print, material and silhouette designs from the past that meet the needs of modern consumers. The mood can be defined as nostalgic romantic combined with an authentic more utilitarian countryside-driven aesthetic. This clash of femininity and practical durability is not only important to introduce a contrast, but to adapt wardrobes to the new weather patterns and consumer’s increased turn towards life on the countryside. Fusing the hyper-feminine romantic elements (prairie and cottage dresses, florals, jewels, ruffles to name a few) with a more sturdy aesthetic (pockets, heavy knits and outerwear materials) generates a wide array of possibilities  for innovative and twisted looks. A focus on traditional artisan and heritage crafts inspires especially the details and materials for this trend. Integrate lace, embroidery, openwork and knitwear with hand-crafted appeals, to bring the reassuring qualities of the past to uncertain consumers. With colors rooted in deep and indulgent tones, that create a mystical and nature-bound mood, hints of digital-ready color-pops, such as acid-greens or fiery oranges, are a great way to balance out the palette. In terms of materials, think super-soft brushed yarns, utilitarian twills and sustainable cottons as well as jacquard. Be bold in combining different universes and dare to mix heritage prints such as ditsy florals, reinterpreted tapestry or brocade, as well as nordic knit patterns with traditional tailoring patterns. Dive into the archives and tell this nostalgic story of the future now.

15 January 2021