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Trend Alert: The Light Puffer

Soft and Sophisticated

A Trend Confirmed. The puffer has been a clear favorite across FW21 runways and pulsated across the most fashionable social media leaders already during the previous winter. Now, that we are moving into the colder season again, puffers are showing to be the perfect transitional and cold-weather item again. Opposed to their inherited active-wear nature, the iconic products are turning out to be more dressy and sophisticated than ever before. This comes partly from lighter looks, feminine quilting-designs, shiny surfaces and juicy colors. Such more feminine touches are twisting the classic into a new must-have for iconic and fashionable winter wardrobes. From oversized to long to cropped silhouettes, quilted designs function all-around and create a cocooning and warming, yet fashionably stylized effect. Puffer jackets average price into the premium market is 354€ for Fall Winter 2021.
Quilted puffer is a
 high volume trend, there are 20.5K average weekly searches for quilted jackets, +28% to last year. It has a big magnitude all over retail markets, where 88% of products are new within the last 3 months.