On the slopes

As if the House of Gucci has streamed its iconic Skiing Scenes all across Instagram, influencers are flaunting their snowsuits and one-pieces in full manner. The Netflix series Kitz similarly explores the upscale winter look. With big puffers, cozy moon boots and faux fur trims, iconic skiing looks are celebrating their return. With +300% in searches for women skiing suits the possibility for ski holidays and cinematic slope moments is grabbing consumers attention. Fostered by the return to retro styles and increased interests in outdoor experiences the new but old skiing look is coming along in practical yet more stylish interpretations than ever. From boogie holograms and houndstooth to sensitive pastels and feminine sparkles, ski-sets are glammed up and make every snow scene feel like upper-class  St Moritz or Aspen in the 80s. Embark on this new activewear trend for all-around brand awareness and speak to multigenerational cohorts!