A nostalgic trend

Preppy styles have been a core theme across the recent Pre-Fall22 shows and already showed the first signs across SS22, with a tendency to increase even more. In a parodical way the posh look of jewel buttons, houndstooth, prince of Wales and tweed liberates consumers from the restraints of the pandemic in a back to put-together style. Formfitting and structured silhouettes also feel oddly freeing after seasons of sweatpants and offer clients the possibility to wear their business favorited throughout the day and during occasions. Preppy was searched for +50% compared to the previous year and the upper east side spirit of trending series like Emily in Paris, Gossip Girl and the Denver Clan is catalyzing these new interests.