Covering-up post-facemask

While consumers are gradually liberating themselves from the face-mask within their daily lives, they have grown accustomed to their more incognito lives. While everything seems shared online, a higher level of privacy feels intriguing for the personal sphere. Across fashionable cohorts, the under-cover celebrity look with hyper bold, all-black sunglasses that focus on covering front and side of the face, have popped-up as a trend. With search rates for pure black sunglasses spiking with +1100% compared to the year before and side shields gaining +120% to the last year, the trend is confirmed for the seasons ahead. An androgynous and sleek look turn the style into a versatile statement. Not only effective on the street, but similarly bold on the screens, the incognito style has heads turning and people wonder about the wearer.