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Trend Alert: Full-On Denim!

The new denim uniform

As we are diving into all the 2000s archives, we come across the legendary full denim partner look of Justin Timberlake and Britney Spears. And if we dive into the recent SS22 runways, the denim silhouette was one of the emerging highlights across a great variety of designers. There were +20% more denim looks this summer season than the year before. Next to the top spot of complete jeans on during fashion week, the look has reached social media as well. The style creates a new uniformal look with genderless and inclusive notions. Full denim adapts to different style profiles. It is equally favored by edgy brands, as it is by renown designers and sustainable DNVBs. The trend is a safe bet for the next assortment and offers strong transitional qualities for next fall and spring.