Believing in the body.

This AW22 season lingerie elements were featured in more than 433 looks increasing by +97% compared to AW21. And online, searches for built-in bras have spiked with +500% for tops over the last year. The focus on body liberation and the female body has surfaced another concept of showcasing the bosom: patches and prints on the chest area. For creative interpretations of the classic bra-detail or as a commercial alternative to underwires, the boob patches and prints add value and female empowerment to any look. Played with rounder forms, rhinestones or more experimental design, the detail is an eye-catcher for any look and can even upgrade simple T-shirts and tanks.