We have relied on our technology to detect future opportunities due to recent changes on customer lifestyle and behaviours that has already produced several fashion trends.
Since the beginning of March, we detected a significant shift towards cocooning and comfortable clothing.
At the moment, we have a clear forecast that some trends are here to stay. This is the time when once you figure out how to make comfort stylish, you don’t really ever go back.
The tracksuit is going to be iconic.
Fleece and jersey are going to be the fabrics to invest in. Exploited in a high-performance way for activewear, sportswear, but also for underwear. Used in a casual and fashionable way for streetwear. Without forgetting the anti-bacterial treatments that already exist on these fabrics for underwear and baby, which will grow in use due to the pandemic. Of course, the perfect accessory will remain the sneaker, that is going to rise more and more.
For womenswear, the tracksuit is quite basic, cotton or viscose made and statistically win the crew-neck and no print. The trousers have the typical elastic bands at the waist. The sweatshirt is worn quite comfortable, can also be oversized. The sexiest ones wear it cropped.
Chiara Ferragni just launch her collab with Champion. The perfect time to launch a sportswear capsule! The tracksuit she is wearing below, in first image on the left, cost 430€ and was sold out in 3 days.