SS25 is looking for joy again. The trend reaches for communal warmth and tropical excitement. Here, we re-imagine humanity beyond common borders and connect as people again. This trend ditches business-oriented networks for the sake of real community to combat the loneliness epidemic that leads to feelings of depression and despair. With empathy as a mantra this crafted concept creates closeness via heritage art references, sentimental upcycling and energising tropical vibes that offer new vitality and hope in darker realities.
17 November 2023