SS23 will see the continuation of dopamine dressing, a trend that brought back fuchsia, royal blues, bold green and fiery oranges. The mood-igniting color themes are made the most of in exciting color block combinations or monochrome silhouettes, both trends which were strong during SS22 fashion weeks. These shades introduce vivid hues to daily wardrobes and brighten consumers mood. With a considerable impact on the fashion market, fuchsia is taking the pole position of green screen, which had been leading the fashion colors.

There are new color stars on the horizon as well. Next to orchid bloom lilac,  super sonic blue and dragon fire orange are stepping up to become new favorites across the industry. More humble and less eclectic, parchment, granite green and pastel yellow provide pigmented hues of summer colors in shades that will become more relevant as we leave the roaring 2022 behind us.

Below you can find the updated color highlights for SS23. The commercial tones are on the left, while the upcoming shades and gradations can be found on the right.