Intimate Elegance.

The Underwear-Out Trend is still going strong. Current SS23 shows are presenting a wide array of lingerie and nightie inspired styles. To update the slip dress, which has become an essential for any wardrobe with high magnitudes and multipurpose wear, a more distinct lingerie feel is spicing up these dresses. Pronounced lace inserts, layering and almost-falling-off effects, pastel tones and gentle ruching, all of those ideas are contributing to a seductive and delicate underwear vibe. The updated piece is a response to the immediate market, where consumers show interest in the style as search rates for slip dresses show with a still evident growth rate of +100% yearly and lace dresses even increasing by +110%. Especially Northern and Central Europe, Australia and the US are showing a big interest and business opportunity for this safe trend product.