Trend Direction: Midcentury Portal

«  Into the time-machine  » For SS23 the design direction midcentury portal generates an elevated and contemporary look that adapts to today’s hybrid commuters. Intentional design with an intellectual edge is key here. By building a retro-futurist universe, designs reflect on the current space-race and fascination with the surreality of technology. The theme gives a forward-looking outlook of the future, inspired by the futurism of the past. Powerful tailoring staples are introduced with a distinct retro feel. Polo collars, 70s-inspired shapes, preppy knitwear staples and a focus on clean silhouettes are crucial here. As design is pushed through a warp filter for a more edgy effects, our visual perception meets psychedelic effects. Results might include surrealist detailing, visual-illusion prints and hallucinogenic, trompe-l’oeil effect via superposition, surface treatment or color.

Trend Direction: Mesmerizing Springs

«  Spiritual Beings » As humans we are beginning to redefine our own species. Developing a deeper understanding of materials, bodies, our soul and the entity of mother nature is becoming more important than ever. Conceptually, this rebirth of humanity surfaces organic design narratives with en eternal, god-like edge. Intimate ideas mean a focus on surface, texture and materiality and rediscover shells, healing stones and tinted glass as fresh and unexpected materials or trims. Iridescent and shimmering fabrics capture the spiritual element of the theme and open a portal to deeper dimensions. Transparency and fluidity seem crucial as well, since they are opposing the ideas of covering, but push for liberation of thoughts and body. Basic and elementary pieces and silhouettes fuse with gatherings, deconstructions and un-expected cut-outs to embrace a new, all-incorporating beauty. Design-wise, playing with harmonious layers, hiding and revealing, masculine and feminine and sheers can transfers this concept into collection-ready products.