During a recession, consumers are turning towards familiar designs that they expect to maintain for an extended time of wear. With changing weather patterns and shifts in lifestyles, the Trenchcoat turns out to be the most effective outerwear style to answer to all consumer desires for SS23. The trench is not only able to be styled up and down and combines a sense of sophistication with a non-fuzz ease-of-wear. However, the timeless classic is reworked for a more fashion-savvy and trend-driven client in 2023. Creating hybrids or translated in cropped or vest styles, the outerwear piece is moving across several sub-categories, while maintaining its distinct leisure look. Experiment with subtle deconstruction and layering for a more trendy and youthful aesthetic.
24 November 2021