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SS23: Shoe Details

SS23 Footwear Details

For SS23 the footwear segment proposes a bright canvas for designers to become creative and experimental again. For the footwear product group, imagination is limitless and introduces a sense for excitement and innovation on a more commercial scale. With consumers seeking to invest in occasion styles again, the focus on dressy embellishments is key for footwear. From rhinestones, crystals and beads to feminine bows, these details and finishings resonate a posh and elegant look to grasp the mood of the season. Slightly more experimental, innovative heels (driven by recent Jacquemus and JW Anderson collections) are adding experimental excitement and a sense for individual craft to the category as well. With holograms those statement heels can add a branding-element to more commercial assortments as well. 

A more humble focus on craft and structure explains the continuation of the trend for woven and knotted structures for SS23. Similarly bohemian, patchworks and strap details are gaining traction. Those looks can feel a bit more down to earth and handmade and are perfect staples for easy summer days. In SS23, some consumers will seek for more streamlined and stylized designs as well. The combination of the need for wellness and comfort and the influences of the space age and metaverse futurism, this contemporary aesthetic continues trends like pouffy elements and molded forms. From enlarged soles to bulbous straps and slides, the look is more exaggerated for the next season and introduces a more youthful and fashionable note. Softer interpretations can include subtly twisted elements on slides, mules and sandals, aiming to resonate with a wider consumer range and  embed the inspirational idea of serenity and mindful essentials. Daring for more futuristic looks, the modular shoe encapsulates a genderless option for niche markets and fits to the new themes of new realities and extraterrestrial escapes. 

The Bow

Credits: @machmach, @off_white, @billinishoes, @aminamuaddi, zara

Embellished

Credits: anna sui, @yieyie_official, zara, @lespetitsjoueurs, no21

Heel Highlights

Credits: @aminahjillali, @cultgaia, @nikolaskirkwood, @yueye, zara

Puffy

Credits: @cultgaia, @balmain, @mutmashop, @yumeyume, @staud

Patchworks

Credits: @alohas, @audreyostudio, @audreyostudio, @katmaconie, @jimmychoo

Enlarged Soles

Credits: stella mccartney, @osoi, @billinishoes, msgm, @jwanderson

Modular

Credits: Lacoste, @ferragamo, @alexanderwang, @lesilla, dior

Woven Structure

Credits: @shopalexis, Valentino, Lanvin, @ninasandbech, @veron.zee

Straps

Credits: @ottolinger, @the.attico, @byfar, @byfar, @bronxandbanco

Twisted

Credits: peterdo, @byfar, zara, @atpatelier, tadashi

Retain Comfort and Add Glamour

As seen above, the details for SS23 footwear aim to balance comfort and party. With consumers seeking for durable and long-lasting styles, minimal looks are essential as well. For the more experimental looks, focus on high creativity or branded add ons to generate attention-grabbing brand singularity and persuade consumers to purchase your product. Make sure, that your footwear translates easily from the indoors to outdoors and from busy everyday lives to evening occasions. Balance is key, however the SS23 offers potential for experimentation and testing more daring styles, as consumers become more open and bold. 

Category:
Date:
5 January 2022