For SS23 the footwear segment proposes a bright canvas for designers to become creative and experimental again. For the footwear product group, imagination is limitless and introduces a sense for excitement and innovation on a more commercial scale. With consumers seeking to invest in occasion styles again, the focus on dressy embellishments is key for footwear. From rhinestones, crystals and beads to feminine bows, these details and finishings resonate a posh and elegant look to grasp the mood of the season. Slightly more experimental, innovative heels (driven by recent Jacquemus and JW Anderson collections) are adding experimental excitement and a sense for individual craft to the category as well. With holograms those statement heels can add a branding-element to more commercial assortments as well.
A more humble focus on craft and structure explains the continuation of the trend for woven and knotted structures for SS23. Similarly bohemian, patchworks and strap details are gaining traction. Those looks can feel a bit more down to earth and handmade and are perfect staples for easy summer days. In SS23, some consumers will seek for more streamlined and stylized designs as well. The combination of the need for wellness and comfort and the influences of the space age and metaverse futurism, this contemporary aesthetic continues trends like pouffy elements and molded forms. From enlarged soles to bulbous straps and slides, the look is more exaggerated for the next season and introduces a more youthful and fashionable note. Softer interpretations can include subtly twisted elements on slides, mules and sandals, aiming to resonate with a wider consumer range and embed the inspirational idea of serenity and mindful essentials. Daring for more futuristic looks, the modular shoe encapsulates a genderless option for niche markets and fits to the new themes of new realities and extraterrestrial escapes.