New bodies.

The allure of our spiritual body is growing on consumers as mindfulness, spirituality and meditation are becoming integral parts for stressful lives. The idea of the spirit and of a vital life energy is providing a comforting quality to people who seek for stability and guidance. Just in line with the blurry and dyed trend of recent seasons, this specific graphic of auras and subtle bodies can be interpreted in placements and all-overs. The magical allure adds a daring feel to placed prints especially and resonates a feeling of awe that resonates well with consumers. From abstracts to more figurative blurs, the trend is appealing especially to younger cohorts who have benefited from the recent chaos to restructure and organize their lives. The aura design is genderless and works well for mens and womenswear markets and can also renew active drops with a wellness focus.