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SS23: Outerwear

Relevant Outerwear Styles

The focus on seasonless design leads to strong outerwear looks in 2023. From vibrating color and fabric choices, to more creative silhouettes, the overlooked summer category is getting a revamp. A distinct sportswear influence is pushing windbreaker, bomber and safari styles to the top of the trending silhouettes. The timeless summer trench is reinvented through reconstructive elements and the play of different materials the next season. Cropped silhouettes and vests are proposing versatile opportunities to high summer periods, with chillier evenings. Altogether, looks balance elegance and ease with a contemporary eye for design. take a look below:

The Blazer

Credits: @marianne.theodorsen, @polliani, Givenchy, @marianamachado, @alessandraambrosio

The Light Overcoat

Credits: Nehera, @stylestalke, @staud.clothing, @aeronstudio, Zara

The Summer Trench

Credits: Rejina Pyo, @aliceolivia, @ariviere, @the.mannei, Etro

The Cropped Silhouette

Credits: Miumiu, @remainbirgerchristensen, @veronicaferraro, @mariecher, Sacai

The Boosting Color Topcoat

Credits: @carodaur, @emilisindlev, @aliceandolivia, Max Mara, @christinamusacchio

The Soft Vest

Credits: @mie_juel, @eppram_official, @jaimetoutcheztoi, Zara, @iro

The Windbreaker Look

Credits: @stellamccartney, @emilisindlev, @isabelmarant, Overcoat, Zara

The Leather Style

Credits: Brandon Maxwell, @streetstylestars, @thefrankieshop, @mariecher, @remainbirgerchristensen

The Safari Jacket

Credits: Dior, @chlocraig, Ujoh, @ariviere, @gestuz

Transseasonal Statements

These are the outerwear pieces for SS23. A focus on timeless and versatile materials is essential here to maintain the relevance for this product group. More dressy styles are essential during this optimistic season of celebration. Liberating colors and light materials are manifesting an all-over ease for most SS23 looks. The visibility of oversized blazers has increased by 43% on Instagram this season, suggesting its stable trend properties with big magnitudes and high commercial values for SS23. Compared to that, the cropped blazer has been a trend on the market for a year now, as indicated by Livetrend Retail Analytics, and continues to rise. Tailored suits with cropped blazers are a must-have, while the trending shortened silhouette passes on to jackets as well. (+50% during SS22 fashion shows and representing 9,7% of the jacket range).

The interest in light overcoats has grown by 44% in online searches over the last year, especially across the Italian market. One of the highlights from the season’s runways are the new windbreakers, which add a technical and sporty feel to the season. The piece captures the outdoor spirit that is more and more relevant during summer season. The trench coat, being an iconic product, remains a safe bet for the next spring. Interest in the trench coat is growing by 18% over the year (Google Search). Favor a classic evergreen style with masculine/feminine details that convey the heritage of the brand. 

Color Boosting coats are showing considerable visibility on Instagram, as well as in the retail market. The trend does not seem to be waning with a 61% increase across SS22 shows; defining it as a safe trend for SS23. The soft vest is a perfect transitional accessory. The vest is hyper-functional, practical and genderless; it can be worn at different times of the season and styled in interesting layered silhouettes. Think of the vest as a new alternative for sets, paired with shorts, skirts or trousers.

Leather coats are predicted to grow 10% year on year and for spring they take on bright pastel colors for fashionable brands.

The safari jacket has always proved to be a classic, but currently the trend makes even more sense with functional and outdoor-driven trends across the market. In its feminine version, this garment, which will reach its peak of interest between the end of February and April, should not be missing in your spring summer 2023 collection range.

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Date:
22 November 2021