A balanced palette for indulgence and recollection. SS23 color choices  reflect the spirit of an industry that is liberating an entire gender from its restricting codes and opening up to new possibilities. Bold colors are certainly leading the way with nearly 800 looks on the season’s runways, but new interesting subtle colors are popping through the runway and showing a new desire of sophistication, without without sacrificing color impact. As menswear is embracing cross-gender colors, saturated pink represents one of the top colors by visibility and fresh hues of a purposefully desaturated dusty rose proposes the season’s eye-catcher with a highly sophisticated allure. Green is still fashion color number one by visibility, but begins to introduce a more abstract palette that looks at a new petrol and dusty sage.

As for womenswear, the menswear palette embraces ocean-driven color-stories, from a hyper-saturated supersonic blue for metaverse aqua, light blue that feels like fresh linen and refreshing turquoise and sage to keep us cool. Metallic colors were other protagonists to intensify the glooming and magic feel of the season. Summer 2023 will vibrate with high-performance vivid hues and grounding, more pigmented tones. The market is seeing monochrome outfits (508 looks and +41% YoY) and bold color blocks increasing +147% compared to SS22, which manifests the shift on authentic color properties that can coexist in one look to bring exciting new harmonies to the silhouette.