A Leisure Essential

The Shirt used to be the staple of the office wardrobe and was quickly exchanged to the T-Shirt after work. But as consumer lifestyles have changed, so has the positioning of the Men’s Shirt. While the classic Men’s Shirt is highly adapted by the womenswear market, men are looking past the traditional piece. With innovative and more comfortable choices of design and materials, the shirt is now a leisure essential. Easy, breezy qualities are a must for successful SS23 shirts. From openwork to knit, fluid satins or breathable linens, shirts are prepping consumers for upcoming heatwaves. Overall, a distinct retro vibe is influencing the category. From nostalgic handkerchief styles and country club athleisure looks to romantic stripes upgrades. Most favored are airy boxy shapes, as well as more fitted fluid styles that increasingly approach the male silhouette.

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