Versatile Styles on the radar!

For trousers SS23 sees a balance between Y2K-inspired baggy styles and more timeless classics with a preppy undertone. While the most fashionable client might adapt new masculine 70s crops or extreme 00s baggies, the commercial majority can opt for casual tailoring, carpenter cargos and leisurely pull-on linen pants. Comfort and fluid fits are essential. For shorts a distinct active influence is pushing stylish basketball Bermudas and youthful swimming trunks  into new upgraded aesthetics. Further gorpcore-driven cargos are now fusing with a cleaner style and propose a modernist edge. With regards to search rates we can see how tailored styles keep a yearly growth of +50%, flared styles à la Harry styles increase by surprising +70%, cargos build on their success with +100% and linen also raises bigger interest with +40%.

The data in the report shows the search increase on the product year on year on e-com.