Performance and utility are up for a crisp upgrade.

For outerwear, menswear is exploring light-weight styles that seem barely-there yet full in focus. Nylons, crispy thin linens, satins and rain-proof performance types are the most important material options for the next season. Next to that, fancier suede or satin remain key for a sleek and contemporary masculinity. While a new work-force and recent #gorpcore mania are strongly influencing outerwear styles with a clean sense of utility, their interpretation feels more versatile and chic, reaching far beyond outdoor explorations. With search rates increasing by +110% over the last year, the varsity jacket and its collegiate feel remain consistent and add a sense of belonging and youthfulness to the range. Linen jackets are raising +70% more interest than last year and sports jackets +60%. The Kimono is up by +350% and the rain poncho by +90%; indicating that wider, more breathable styles are gaining traction. There is a lot to explore:

The data in the report shows the yearly visibility growth index on Instagram.