A summer of relaxation and adventure. For Summer 2023, designers are exploring graphics and prints that are able to fuse with the desire to stay in nature and not only cultivate a stronger bond with the planet, but also cultivate the planet at the same time. And for adrenaline-seekers, more high-speed and high-performance activities are moving in focus. Overall, a feeling of awe towards the world and what lies beyond defines consumer interest. Hence, spiritual art and otherworldly agoras are proposing escapism from a crisis-filled day-to-day setting and help consumers re-align their mindset with hope and meaning and look at tomorrow with optimism and energy. The trends below are organized by visibility with one last session regarding early signals.

keywords: horticulture, home-grown, cabin-core, botanics & vegetables, transitional season, light-hearted environmentalism

keywords: historic sceneries & figures, immersive landscapes, fine lines, artful effect, black & white contrasts

keywords:spiritual exploration, monuments & statues, sacred symbols, historic appeal, heavenly look

keywords:racing checks, number plates, black & whites, bold contrasts, neon highlights