For denim, SS23 begins to appropriate the iconic textile as a collection lead again. Sustainability has become unavoidable for this category, from fabric to dyes to upcycling, it is setting new aesthetic standards and driving smart experimentations. Talking about men’s market, the jean a demonstrated a 20 % increase YoY and while today slim jeans account for 30 % of the offering and straight-leg for 15 %, loose and baggy lines are emerging as the trendiest for SS23. Baggy denims raised 306% from FW22 on the global market, showing an irregular trend curve, which conveys a higher risk in adopting the trend, compared with straight-leg, which increases uniformly by 67%.

With a focus on effective all-over silhouettes, the sturdy fabric is working its traditional and versatile attributes into collections in an iconic Britney and Justin manner. The next season is seeing a distinct DIY: personalized character of products, which aligns with a changed consumer mindset. One that is way more focused on displaying identity and aiming for expression rather than conformity. Next to baggy bermudas, surprisingly cropped shorts are demonstrating this shift towards statement fashion as well. For SS23, the category will offer high business potentials and its transpersonal, long-lasting character can provide a new range of investment styles to add to the wardrobe.

The data in this report is extracted from Instagram and show the trend evolution year on year. The Livetrend Stamp is an indication of the status of the trend, from edgy and early signs to last call ones, resulting from the cross-reference of Instagram and market data.