For SS23 consumers are going to be impacted by the overarching drive for more well-being. Within this aspiration, the health of us seems as equally important as the health of our planet. Collective efforts to improve the self and the way that we behave on this earth and care for our environment are put on top of the agenda now. Collections are exploring the limits of form and function and try to simplify design while striving to better processes and production as well. Versatile and functional products are key to adapt to more and more dynamic lives, shifting between the indoors and the outdoors. While garments seek to protect ourselves from the rising impacts of climate change, they similarly aim at protecting the environment from us through more circular and sustainable approaches. 

Freedom has not only returned as a cornerstone of our life due to the recent restrictions and crisis regulations but also with regards to the expression of the self. For SS23 consumers are not simply seeking to regain their liberty post pandemic in terms of social life, travel and work, but an exhuberant sense of freedom resonates from within most individuals. Using the power of the unique self as a guide to connect to identities and thoughts enables a process of reconnection with each other as well. Re-connecting means opening new discussions on society, community, heritage and belonging. Empowering minorities is especially important and sets the right tone in order to transform and reform a world, that has shown to be more vulnerable as it thought out to be. 

Seasons of rigorous change with a need for reformation trigger a desire to step aside from reality and seek for solutions elsewear. SS23 means reaching beyond uncertain horizons to generate growth and establish a more clarified vision of the future. Consumers are exploring psychedelic and spiritual powers to broaden their senses and to find answers that usually seems hidden within or out of reach. The focus however remains on shaping a better and more aligned tomorrow. The mission is to explore past and future and re-define the substancial and solid, e.g. the body, the mind and their relationship to surroundings. This consumer is more sensible and intellectual than ever before and enjoys the trip of self-exploration and mind-travel during the current space race revival. 

For SS23 consumers will ask themselves how they want to see the world and how they want to be perceived by their surroundings. Those efforts try to shield them from reality and create illusions of a brighter today and tomorrow. The ambition is to construct a world of their own. This world expands past the boundaries of reality and time and pans into the digital and nostalgic. While such consumers are constructing their own environments, they simultaneously re-shape themselves. Questions of good taste, conformity, boundaries etc. are now met with more creativity and surface bold attitudes and polarizing opinions. This symbiosis of unreal and real concepts creates a playground for design puts nostalgic dreamlands into a contemporay perspective.