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SS23 Kids Trend: Hallway Mixtapes

A 90s flashback. To update “back to school” collections with a fresh and contemporary vibe, kids are taking inspiration from the grunge-mania and nostalgia of adult markets. The aesthetic that bridges classy varsity styling with a rebellious nod appeals to youngster as it does for adults. The look creates a community spirit, builds a new space for identity and takes us back to an easier past. With series that are set in retro settings like Stranger Things, the idea of American school hallways and clubs is gaining appeal again, at the same time the return of grunge is raising interests in skate as well. Being active, being yourself and being cool is turning the school uniform upside down and proposes a look that has kids feel empowered and able to speak up now. Allowing youngsters to express their identity is taking genderless wardrobes, new silhouettes of layering and personalized styling to the next level. The palette is dipped in a retro filter with somber tile-greens, navy, bright red and dusty egg yolk yellow. XL-varsity is key, as are pleated skirts for girls and skate sneakers for boys. Take a look below for more:

Assortment: Key Pieces

Key Looks

Too Cool for School.

Back to School 23 is drawing on the archives of the 90s. From the cafeteria to the after-school club, kids are finding their groups with a look that seems to cool to care. Bringing identity to classic school styles is key here and silhouettes explore crops, enlargements and subcultural details for an edgier, carefree feel. Overall the look feels more authentic and not like trying-too-hard, compared to other rebellious kids stories and allows kids to be mini-versions of their parents in the most fashionable way.

Category:
Date:
22 August 2022
Tag:
#archive
Date:
Tags:
#archive