A Joyful Renissance. Graphics & Prints for SS23 speak of an immense freedom. Kidswear will push its creativity to help little consumers to get over the harsh pandemic for good. From an iconic smiley faces and empowering slogans to preppy varsity to recreate the American school dream, prints are passing through grounded, natural as well as tropical holiday themes. Further, horticulture and motorculture themes of womenswear and menswear unleash their influence for youngsters too and the meta marbles are cumulating color and vibrancy.

Fluid Dyes. The DIY aesthetic of the moment merges with a taste for innovation to generate a digital wave of experimental dyes also for the kidswear market. The psychedelic features of swirled movements suggest a full-immersion into other worlds. With summer being ready for bold experiments, energetic combinations of colors are taking kids into imaginary worlds that unleash their imagination.

Summery Smiles! The smiley face emerged and disappeared over the decades and with a post-pandemic focus on mental health and positivism, the print already sees its exploitation for adults today. Translated with surprising interpretations and placements, the happy faces will invade kids’ wardrobes to resonate pure positivism as well. The graphic can be approached in various sizes and designs, combining classical yellow with other flashing colors to push energies to a peak.

A Horticool Aesthetic. The symbiosis of human and nature happens is the consequences that urban frenzy lives had on mental health over the past years. Themes that are exploring nature are insatiably growing and a fruitful summer is set to invest into nature’s lively flora. Such horticool prints gravitate around different fruits and vegetables or gardening moments and are enhanced by vivid colors that symbolize ripeness, bloom and high summer days.

Artful Impulses . Doodling is a spontaneous way to free minds and let imaginations run free. These trends define childish, free-minded drawings that result in bold or subtle webs of creativity. These free-hand drawings include slogans, abstract shapes or figurines. They create a universe of pure creativity that celebrate intersections of thoughts and art, showing no boundaries.

Meaningful Messages. Words have incredible powers, so much so that garments are non-verbally demanding for change. Positive thinking is a crucial theme these days, disconnected from generation or gender. It is important to encourage and educate even the little ones to act in self-love, kindness and environmental sustainability. Deep purposes can be approached with quirky type fonts to appropriate the slogans for a younger market.

Active & Academia. For next summer varsity aesthetic, mix elements from the collegiate world surrounding sports and education. Graphics of leisure and clubs take youngsters from the schoolyard to the tennis court. This graphic trend explores retro aesthetics and creates a distinct genderless and uniform appeal. Such community-focused print themes are particularly important  after long months of stillness.

An Animal Invasion. Recently, trends related to nature explored flora and now begin to focus on fauna as well. Animal rise kid’s curiosity towards the secrets of a natural world and satisfy their desire to explore and learn. For next summer, this theme dives deeper into the animal world than ever before. In a studied, encyclopedic manner it explores insects, birds and mammals to stand out and nourish kids’ knowledge.

Primal & Pure.  Hyper-simple designs from pre-historic art represent minimal elements that aim to reconnect our souls with enriching, ancestral energies. Kidswear is taking examples from women’s and menswear and exploiting the  primitive universe of cave art of figures or duo-tone lines motifs.Returning to the origins, neutrals are mixing with effortless shapes to capture authenticity and a universe of recollection.

Postcards from California. With the mind set on vacation, graphics dive into tropic holiday themes. From palm tree-ridden sceneries of summer venues to waves and beaches, daydreams will immerse us in far-away surf trips. A fascination for sandy beaches and high waves is getting young consumers ready to live summer to its fullness.

Roaring Engines. The racing theme generated a real mania for adult markets over the recent season. Outfits inspired by motorcycle races and graphics that resonate such a need for speed and its adrenaline-rush performance dance around bold clashes of black and white to set the racing mode, finish line in sight.  automotive inspired designs as placed graphics, and all kinds of lettering and  the desire for extreme challenges, thrilling risks, and dynamic missions will definitely  impact the spontaneous spirit of children as well.