For shores and skate courts! For next summer, boys are looking at assortments that propose a distinct focus on fun and community experiences. From holidays on the seaside, summer camps or urban subcultures, boys are looking to build their peer groups again and enjoy the possibilities to engage in social interactions.
Relevant trend products, like the tapered long Cargo, baggy shorts or XL T-Shirts are strongly influenced by skate and street culture and appropriate the 2000s mania of the moment for the boy’s market. In a more gentle approach, holiday sets and shorts in vocational prints, soft Terry shirts or relaxed collar-less linen pieces, are depicting the retro beach reminiscence that has made us dream over the past seasons. And with a utilitarian twist, more personalized and arty styles are enhancing the boy’s scout, camp atmosphere to add a quirky new feel to the mix.
