A cure to boredom. Kidcore 1.0 is the authentic design story of effortless and childish fun that is nowadays embedded into mens and womenswear markets to recreate the same feelings. Allowing kids to make the most of their childhood days, anything creative and fun is enhanced with an explosion of bold colors and jolly prints. Kidswear styles within that story are all about mood-boosting designs.  Fashion plays with fundamental primary colors at their acme of saturation. For a more intentional look, those colors are now combined with a spectrum of more tranquil, minty and baby-pink shades. Print themes are also proposing an important element to spice up those fun designs: the patterns seem as if involving kids in a creative laboratory where mixing and matching different primary forms to  compose the most original look. From naive florals to clean geometrics, these prints are standing out like bold fashion statement, embedding a surprising sense of artful stylishness. For the original Kidcore theme,  it is crucial to invest in eccentric accessories: As a means of self-expression, those are key for the look to maintain a bold and visual appeal from head to toe. From the most flashing shoes to character hats and bags, the more fun the more it can boost an outfit to the upper level.