The SS23 Trendstory Expedition Sunshine presents a junior design direction, that captures the explorative nature of today’s youngsters. With the effects of the pandemic slowly trickling away, juniors are seeking to bond with each other and nature again. With missed-out summer camps, the design themes references girl-scout and safari styles for an out-doors-ready look. The importance of genderless styles and liberation of stereotypes feeds strongly into this concept. Utilitarian driven looks serve as a uniform for all children and provide protection and chic for nature adventures. The urge for sustainable action relates to the concept of outdoors and creates a rather muted palette of materials and colors, which allows kids’ collections to be produced more sustainably as well. Camouflaging into the forrest, khaki and green are extremely important and offer a basic color next to neutral beiges. Depicting juicy fruit and campfire settings, bright orange and yellow infuse the palette with a youthful and positive feel, while light blue is adding a sense of light-heartedness and clear summer skies. Take a look at the new utility-driven girls looks for the next seasons:
SS23 Junior Trend: Expedition Sunshine
Key Styles
Re-claiming the planet!
In terms of key prints and materials, the message of the Expedition Sunshine trend seems clear: minimal ecological impact. Cotton, Linen and recycled yarns are not only conscious but contribute to the distinct natural look. Washed-out pigments meet rustic checks and florals with a slightly used appearance. Such worn-out finishings represent something durable and answer to the need of long-lasting apparel. For graphics, pro-environment slogans are key. Shorts and shirts with patch pockets create harmonious sets, while all-overs, rompers and dungarees seem more important than ever. Simple dresses and skirts add a slight feminine notion, while wide legged cargo styles suit a non-binary wardrobe. Light trenches and vests are the outwear styles of choice and make the style weather-appropriate. Bucket hats, scarfs, sandals and trekking shoes are the accessories of choice within the Expedition Sunshine theme. This design trend is a safe bet for the next SS23 season and generates a best-selling assortment of timeless staples.
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29 October 2021