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SS23 Junior Trend: Enchanted Garden

A Cottage Fantasy. Enchanted Garden is a bucolic design  story for all of those magic summer meadows, where kids can enjoy the cottage life and its delicate, poetic calm. The narrative has us completely immersed into a pastel-colored regal lodge, ready for midsummer garden activities.This trend has different directions for boys and girls wardrobes, yet insisting on a soft and proper look for both to provide a romantic country aesthetic. Girls will embrace a floral moment, in line with recent  regency- and cottage-core vibe of womenswear markets. As fashion is preserving nostalgic style attributes like pompous sleeves, doll-house collars, bows and frills it will reflect a soft and frivolous attitude. While for boys, the wardrobe is more essential, country-inspired and inspired by farming life. Prints are combining masculine checks with soft florals, that depict a new genderless already for the boy’s market. Accessories play an important role in this story: They emphasize the bucolic moment to prepare flower-picking, picnics and gardening experiences.

Assortment: Key Pieces

Key Looks











Care & Caresses.

For SS23 a more delicate elegance can redirect consumer’s to discover forgotten beauties. Open-air life and curated, cottage wardrobes propose an important alternative to the hectic, crowded & urban routine of daily lives. SSS23 will be a time to immerse in nature and florals and fully join the bucolic lifestyle.

16 November 2021