Visual Vacation. SS23 shows haven’t shown a season of prints, with patterns decreasing -28% to last summer. Diving into the top prints, the SS23 is taking us on a journey to discover other worlds and dares us to uncover the hidden beauty of places near and far. For SS23, florals as a stable print, can take glitch-like interpretations take almost-tacky placed bouquets or ditsy handkerchief-inspired motifs. Another summer classic proposes tropical abundance via more heated and juicy tropicals that take us to an eccentric Miami night. For a gloomy sundowner moment, this season’s beachy prints explore intense colors on darker grounds. Other all-over prints see snakeskin return as an animal favorite and update the zebra look of previous seasons. While the recent trend of marbled visuals, is renewed by futuristic Oceana patterns or soft sedimental gradations and dyes. is the evolution. New patterns combine the hidden universe of our deep sea with the augmented aura of digital worlds. As a favored edgy print, a body baring-look is developing on a larger scale for SS23. After this print showed-up in early signals on last FW22 shows, the bodylicious visual is now trending from statue-inspired versions at Balmain to clever X-Ray effects. The growth of this alluring print really reflects our desire to get somewhat underneath, to celebrate the female body and also to self-express. Another highlight, as a response to the ongoing war, are the featured doves as a message of peace and community care.
In this report, Patterns & prints are organized by visibility, starting by a detailed analysis of floral prints and finishing with early sign and micro trends.