The Denim SS23 Trend Nonconformist Notion reflects on a sense of rebellion that comes along new-found freedom and a reverse of values and ideals. Over the course of the pandemic, the urge for more sustainable practices has triggered an aesthetic shift, which seems especially present across the denim category. New designs depict the concept of rigorous recycling through a more crafty and mended feel, which leaves spaces for purposeful imperfections. Pieces are enhanced with a unique identity and create the idea of one of a kind garments. The appeal of thrift and up-cycling is put at the core of the trend. With the idea of reworking existing pieces, consumers pursuit a maximum level of sustainability, avoiding to use even more resources. This trend taps into recreating the DIY aesthetic or offers the possibility to turn unsold overstock into new highlights. Finishes that recreate the worn-out look include raw finishes, artful DIY paint and sketch designs, bleach effects, patchworking and other more edgy approached to add a handmade and uncompromising sense of personality and rigorous desire to transform to the denim category. All-together, those finishings lead to an increase in the keepsake value of even more long-lasting products. Check the new must-haves below: