The pandemic has manifested a turning point regarding the interconnectivity of our world and established a more inclusive, mindful and considerate view towards a shared sense of humanity. For SS23 the trend Mindful Milestone offers a direction for the denim category that depicts this unified feeling to improve us and our environment in a prosperous manner. This concept is as much about emotion as it is about the tactility that is embedded in denim as a complex and resistant fabric. Through the soft notion of the trend, the next summer season will see a shift towards peachy yet sustainable handles that translate ease, comfort and the protectiveness of Mother Nature. Related designs seem like a distant memory, a dream of harmony, to inspire the future. For product finishings this means subtle pigments, seemingly washed away by the current or faded out by the sun, as well as discrete imprints of nature’s surfaces, including faux marblings and landscapes. At the same time, shell and cream colors add to the tranquility and reflect the purity that we are facing when building an improved future. Similarly, the spiritual and free-spirit celebration of the planet surfaces bohemian inspirations, that are depicted within floral and paisley patchworks, embroideries or denims. A warming scale of color hues adds to the positive and enchanting spirit of this trend and presents a diverse set of must-haves that balances the familiar love of Mother Earth with a rustic approach to protecting our environment from fibre to finish.