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SS23: Ceremony & Evening

A sense of Dayglow.

If one category represents the season's drive for celebration it is the evening and ceremony section of collections. The glitz and glam of SS23 enables designers to delve into the entire repertoire of party-ready garments and to create sophisticated and fun styles for upcoming summer festivities. The youthful mini silhouette is essential, while midi shapes are adding more elegant tones. In terms of silhouettes, body-conscious pieces are the most relevant, especially with a client that strives for body-liberation and for showcasing proud femininity in full force. The evening category seems more glamorous than ever. New occasion highlights include silkies sets and wrap dresses, minis with sequins or feather trims, details like the criss cross neckline or feminine side-seam gathers. The currently trending more daring cut-outs have summoned commercial potential by now and remain a fashion-forward must-have. Bohemian dresses are given an update in serene whites for a more occasion-wear feel. Blazer-dresses are carefully reworked with wrap-elements, drapes or extravagant trims and take the piece to a more extravagant level. The entire occasion category resonates a sense of fun and excitement that creates a powerful energy for the next season. As categories are blending and RTW is looking especially dressy in 2023, occasion-styles can fuse into daywear ranges as well. Evening looks experience higher popularity than before and might be combined with surprising daywear styles for surprising looks.

Relevant Dress Styles for SS23

Skirt and Crop-Top Combo

Credits: @blaireadiebee, @milla, @reformation, @nadiafairfax, @iamnotsorrydarling

Criss-Cross Necks

Credits: @davidkoma, @hellessy, @runawaythelabel, @withjean, @dissh

Fanciful Feathers

Credits: @ariviere, @magdabyurtym, @rachelgilbert, @theattico, @millanova

Soft Wrap

Credits: @chiaraferragni, @lioness_official, @sgaliagaia, @nervmilano, @runawaythelabel

Lingerie Elements

Credits: @forloveandlemons, @houseofcb, @runawaythelabel, @millanova, @anna_octoner_

Silky Set

Credits: @lumina, @magdabutrym, @hellessey, Gucci, @alexperry

Iconic Cut-Outs

Credits: @jonathansimkhai, @shopalexis, @veronicaferraro, @meshki, @becandbridge

Sparkling Mini

Credits: @meshki, @ratandboa, Ermanno Scervino, @leoniehanne, @santa_brands

Blazer Dress 2.0

Credits: @tuvaharriex, @rotatebirgerchristensen, Zara, @rachelgilbertau, @iziangus

Gathered Bodycon

Credits: Zara, @giuseppedimorabito, @princesspollyboutique, @rachelgilbertau, @iro

Blissful Bohemian

Credits: @shopalexis, @zimmermann, @iro, @patbo, @pinko

Nightie Style

Credits: @mimii, @shonajoy, Zara, @adoree, @bettinalooney

A moment of glam

As seen above, the new favorites of occasion-wear align with the macro trends of RTW of the season. Make sure to create beautiful and eye-catching styles that will reach consumers due to their keepsake appeal. Spending money on extravagant clothes that are so unique that they will prevail for seasons to come will generate purchases with recessionary and hesitant consumers. Your ceremony range should convince with a contagious mood-enchanting quality and a collectable character. Make sure to consider the trend stamp on the right to understand the evolution of each trend for your brand.


10 December 2021