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SS22 Print Trend Story: Eclectic Foulards

The tone for SS22 is clearly set: We are re-energized to rebuild the world! This new consumer spirit now demands for mood-enhancing, celebratory and joyful print themes. And the wide array of  foulard-inspired stories is right about here to answer to this demand. Google searches on silk scarf have risen by 50%, from last to this year, and searches on how to style them increased by 150%. The foulard has experienced an astonishing increase of +112% during the Pre-Fall 21 collections compared to the last year. With this visibly heightened interest in scarfs and therefore their designs, the SS22 Eclectic Foulard textile-interpretations are moving into focus. Adaptions take two main directions here. One that feels more expressive and arty and a second one, which lives off the renown classics. For both paths, all-over designs and exciting color-combinations are a must. Make sure to add the successful statement prints into your assortment and get your clients holiday-ready for SS22.       

The Artist's Piece

The Poolside Scene

The Statement Abstraction

The New Stripe

The Nautical Heritage

The Exotics

The Reknown Classic

A Hundred lifes of a Silk Foulard

On the one hand, there is a great variety of highly individualistic and arty inspired adaptions: colorful brushstrokes and handprinted effects are key here. Those prints are not trying to paint sceneries, but rather express the desire for creative outbursts and artistic freedoms. Other bold statement variations include more geometric abstractions, that can range from cleaner naive prints to almost hallucinogenic layered or faded effects. There is a great possibility to renew your striped classics with this new foulard-print as well. We can see designers opting for generally more experimental and innovative stripe designs including retro-geometric, faded or painted effects. Adding into this colorful story, silk scarf-inspired poolside sceneries are adding a quirky and joyful notion. These prints are very literal, but add a post-card and vacation feel, that consumers are looking forward to, post-pandemic. 

On the other hand, a turn towards the classics is providing nostalgia for consumers that are not yet captured by the feeling of overpowering positivity, but prefer to stick within comfort zones and the dreams of good-old days. In the other hand, the vintage feeling that a silk foulard brings to a look suits all the second-hand lovers whom are rising worldwide.
Nautical print stories, including chains and ocean-related graphics, are reminiscent of the seemingly perfect 60s-80s and have us dream of ancient-luxury yacht vacations. Taking us to further destinations are super exotic prints, that include Animalia and florals. And lastly, the classics, ranging from paisley to baroque elements are tapping into the big retro-craze and resurfacing travel-phantasies. 

5 March 2021