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SS22 Print: Vintage Botanics

An Academic Approach to Florals

For SS22 the influence of nostalgia and the desires for education are going to inspire florals simultaneously. Combining those elements results in trending vintage botanics that have been more and more prominent on the runways and across Instagram. Drawing references to historic botanical books and their more anatomical studies of plants and bouquets is key here. Searches for vintage books have been up by +110% from last year. This growth supports the relevance of  the nostalgic academia aesthetics which has been especially impactful with Millenials and Gen-Z.

With the saturation of the dreamy cottage core themes, the more academic approach on florals is keeping the country spirits alive while introducing an element of novelty. Interpretations might range from singular florals to almost furnishing-looking bouquets. Make sure to catch the botanical and more scholar feel to upgrade feminine styles. As all-overs but also as placed graphics, those florals have the potential to boost your assortments.

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