How to interpret the feminine summer classic for SS22?
How to interpret the feminine summer classic for SS22?
Florals are a staple for womenswear summer collections. A season that focuses more on the fresh interpretation of classical prints, it seems unsurprising that florals have taken pole-position with 1480 looks and a steady 17% yearly growth rate.
However surprising were the design interpretations that designers have chosen this season. For SS22, botanical prints create stunning statement styles and inject a sunny and up-lifting mood, perfectly tailored to more positive consumer outlooks. Below, you will find the thematic directions of the summer graphic, that takes hold of the fashion scope within the upcoming seasons. Get inspired by a selection of images that will certainly boost your floral choices with innovation and a sense of storytelling. For the next summer assortment it will be crucial to explore the wide repertoire of florals and choose graphics that resonate a feeling of spontaneous fun and ease. The ideas of hope, bloom and transformation, which are embedded in flower themes and nature-driven visuals, resonates the turning-point of our times and drives focus on the development of a more fertile and prosperous future.
Credits: Richard Quinn, Rodarte, Versace, Schiaparelli, Paul & Joe / Credits: Lanvin, Oscar de laRenta, Marni, Etro, Huishan Zhang
There is no denying the fact that SS22 is a bold and brave season. Full of life, full of energy and radiating with glowing beauty. Taking over after seasons of subtle cottagecore looks, pulsating graphics are taking the lead now. Bold florals have been the most adopted variation of the staple print. This type of graphic is defined by impactful choices of shapes and colors, as well as large scales and sizing. These flowers have their unique character and emphasize the unique identity of their wearer. In a season of empowerment and self-assurance bold florals are key to represent this sentiment and add an energy of growth and bloom to each look. The print works well from daywear to evening looks and resonates the most in all-over silhouettes and matching sets.
Credits: Jordan Luca, Kim Shui, Yuhan Wang, Saint Laurent, Peter Do / Credits: Antonio Marras, AZFactory, Flying Solo, Giambattista Valli, Blumarine
Femininity is reaching its peak, when we look at womenswear collections and the current celebration of womanhood. Uncompromising and seductive in its language. Linked to this story, rose graphics are inspiring designers for SS22. The print has already emerged as a dreamy symbol across FW collections. There it was favored with dark backdrops and mystical gloom, now the background is light and adds a notion for rebirth and growth. The rose and its seductive symbolism blends well with feminine design concepts and the big Y2K influence demands for the 2000s print staple in order to achieve convincing looks. Designers opted for these doomed-tacky realistic roses in all-overs and bubblegum shades or more romantic and spectacle-driven looks that evoke a poetic style. The rose was also used as a placed print, where we can see more expressive digital interpretations with a contemporary feel.
Credits: Anna Sui, FlyingSolo, Missoni, Moncler 8 Palm Angels, Leonard Paris / Credits: Isabel Marant, Coperni, Rixo, Staud, Badgley Mischka
Full of summer energies and vacation-vibes, tropical and exotic florals are inceting SS22 with a lust for travel. Vibrant color choices and dynamic designs dare to tap into almost psychedelic visuals that recreate the sensation of an intense summer trip. Exploring the classical pattern in such a bold and eccentric way seems to reference the feel of the entire season. Exotic and tropical looks have begun to emerge throughout the previous season as designers were dreaming to travel to far-away destinations being forced into the limited scope of the pandemic. Now travel is back in our range of possibilities, yet the cautiousness of consumers still prefers to delve into vacation dreamscapes than the real-life holiday.
Credits: Emilia Wickstead, CDLM, Markarian, Preen by Thornton Bregazzi, Erdem / Credits: Selkie, Sara Wong, Maisie Wilen, Erdem, Maiden Name
Interior inspirations are still relevant for the next season. While the concept has been heavily explored during the pandemic, it seems like interior-inspired prints have grown on the market and turned into a reassuring staple. This season, designers have chosen to follow design directions with regards to homely florals. The first one seems more opulent and continues and follows previous cottage core designs. The second is looking towards a more humble homestead and depicts florals of kitchen-embroideries and more subtle charms of hand-made interiors. The latter seems more bucolic and taps into the current need for long-lasting, keepsake pieces for a more sustainable and conscious lifestyle.
Credits: Adam Lippes, MSGM, Adam Lippes, Nina Ricci, Prabal Gurung / Credits: Richard Quinn, Paul&Joe, Tadashi Shoji, Carolina Herrera, Leonard Paris
Digital gardens and altered nature have been announced as a trend for SS22. And as the shows have proven, the trend was confirmed. With new meat-worlds that are merging, especially for gen-z clients, who are strongly embedded in the digital landscape. For young and fashionable customers such bold graphics are convincing through their applicability to generate impressive daywear pieces and iconic party-styles. The look is attention-grabbing, with juicy florals popping out of intense dark backdrops in highlighting bolds of pink, lime, neon and yellow. The digital look adds a contemporary feel and presents florals that reach far beyond the patterns that we are used to.
Credits: Etro, Nanushka, Dundas X Revolve, Temperley London, Anna Mason / Credits: FlyingSolo, Ulla Johnson, Bronx&Banco, Pierre-Louis Mascia, DsQuared
Big waves of mindful living, celebrations of community and culture and a taste for humble and authentic design has surfaced an array of bohemian prints that celebrate the revival of their namesake aesthetic. Oriental inspirations add soft movement to floral designs and further ethnic touches recreate the look of intricate embroideries and artisanal. The look resonates a feeling of reassurance and ease. With liberation being a key subject for SS22, bohemian florals create looks for the free-spirited and open souls. In washed and subtle palettes, most designers opted for a calm and spiritual interpretation of the graphic. For SS22 consumers will be seeking to display their empathetic and free characters in order to celebrate a sense of human connection. The boho look precisely taps into this storyline.
Credits: Nina Ricci, Christian Wijnants, Dries Van Noten, Toga, Sunnei / Credits: Nanushka, DelCore, KNWLS, Blumarine, Auralee
During the 2000s, designers have experimented with all the new technologies to alter iconic designs and celebrate the power of innovation. Such prints are usually called-out to lack taste, but the value shifts of the pandemic and the celebration of Y2K as an era of fun and liberation, has brought those looks back to the surface. There seems to be a strong shift in the perception of aesthetics happening across consumers. Along those lines, designers have experimented with digital tools to alter florals once more. The effects range from fade-out effects and blurs, to hyper sharp and photographic touches. The possibilities of digital effects unfold a wide spectrum of possibilities for contemporary designs, especially in combination with new iconic colorways. While such prints are more edgy, they allow to rejuvenate a collection and add a fashionable twist.
Credits: Vìen, Munn, Eudon Choi, Antonio Marras, Salvatore Ferragamo / Credits: Prada, Armani Exchange, Giorgio Armani, Mira Mikati, Paul Costolloe
Throughout previous seasons, the pandemic’s craze for do-it-yourself and artistic outlets has taken its toll on consumers. Now, designs that feel more one-of-a-kind than ever before are highly in demand. The diy approach to florals keeps on manifesting itself via brushstroke designs, pencil sketches and abstract paintings for SS22. Poetic stories, which are embedded in seemingly hand-made designs, appeal to a market that seeks for more depth and meaning within a product. The diy-feel of painted patterns opens a more personal dialogue and creates a deeper connection between garment and consumer. The pattern works especially well in placed designs, as it evokes the idea that it was added intuitively onto the garment by its owner.
These are the most relevant floral themes from the SS22 runways. With shifts in consumer attitudes the reassuring capacity of the known-classic met with a whole set of fresh ideas. Ranging from iconic looks of big scales, exotic styles and digital gardens to more feminine and soft interpretations of roses, interiors and sketched styles. The season offers a range of florals for each client and collection theme and guarantees to energize SS22 assortments.
17 November 2021