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SS22: Denim

Key Pieces

hot trend

The New Retro Straight

Agolde

Authentique

Sorelle

Khaite

Asos

The regular straight denim has been popular for some seasons, but with increased demands for comfort the silhouettes are becoming more roomy. The taste for nostalgia and the 1990s is pushing this trend of 90s high-waisted straight leg jeans. The silhouette of this new fit can be increased by slightly elongated hems as seen at Sorelle Moscow and Authentique.

stable trend

The Super Wide

Ushatava

Dion Lee

Dior

Chloe

Frankie Shop

Working from home has become a lasting lifestyle change and demands designers to design for comfort. Those wide and roomy denim silhouettes are great for increased comfort in home office but work similarly well as elevated evening looks. With the wide pant being the leading trouser fit in SS21 this trend remains stable for the season of SS22 as well. Try to update with pleats as in Ushatava or topstitched center-seams as Dion Lee and Chloe are doing.

stable trend

The Crop and Flare

Valentino

Simon Miller

Pixie Market

Gucci

Agolde

Subtle bootcut are bringing a fresh retro look to the slim straights that have been a trend for some seasons. The cropped retro bootcut is convincing with the comfort of nostalgia and the mid-length is a great versatile style for transitional periods. As season-less design has been an increased demand, those cropped and flared jeans are a great add-on to your line-up. Agolde and Valentino are going all 70s, while Gucci and Simon Miller are bringing some contemporary edge to the retro look via a wider fit around the leg.

stable trend

The Soft Rounded Fit

Everlane

Aalto

Agolde

Off-White

Zara

The Soft Rounded Shape for Denim will stay a relevant form for SS22 as well. The volume concentrates around the knee, while the legs are slightly cropped and tapered. The trend has become popular over the lockdown, due to the ease and comfort of this jeans fit and will continue to resonate with consumers after the pandemic is over. Opt for soft, white denim for high-summer looks or experiment with pleat details around the waist as Aalto does to support the roundish silhouette.

trend up

The Bermuda

Balmain

Zara

Ganni

Agolde

Acne Studio

The Bermuda, as one of the key pant shapes for SS22 with+31% of growth yoy and this style is also translating into denim as a new must-have piece as well. The shape brings newness, as well as an increasingly relevant practical function. This short is great for easy-to-wear everyday styles and transitions well in to the fall season. The length can be interpreted in multiple ways. Nodding to the 80s through A-line, knee-length silhouettes as Ganni and Acne show or more inspired by a sexy 90s silhouette as Zara and Balmain present.

stable trend

The Denim Jumpsuit

Temperly

Brandon Maxwell

Alberta Ferretti

Agolde

Dior

The Jumpsuit is more relevant than ever for the Spring/Summer 2022 season. The Cottagecore trend and new-found interests in nature and the outdoors are continuously pushing a utility momentum. The Overall, with its everyday ease and comfort goes hand-in-hand with that utilitarian and practical spirit. Get inspired by workwear for more leisure-driven looks or look towards the 70s for more preppy and dressy styles. Dior and Temperly are already opting for those subtle retro looks.

Textile Treatments

stable trend

Euphoric Tie & Dye

MCQ

MSGM

Telfar

Facon Jacemin

Marques Almeida

The optimistic spirit of 2022 can be reflected in euphoric and bold tie-dye denim finishings. The psychedelic character of those dyed patterns with brighter colors nods slightly to the 90s/2000s youth rave culture, increasingly popular with Gen-Z. Use bold colors like MCQ and MSGM for more eclectic styles or stay in a soft denim palette like Facon Jacemin and Telfar.

stable trend

Overall Florals

Molly Goddard

Balenciaga

MSGM

Asos

Etro

The addition of all-over florals is a great way to update core pieces and classical styles with youthful energy. Vintage finishes and retro elements are amping up the nostalgic nod of those floral pieces. If you prefer a more contemporary look, reference a more individualist vacation-inspired interpretation and intensify with use of color as Balenciaga and Molly Goddard do. With sustainability concerns in mind, you may chose eco-friendly laser finishings over prints, as Etro does.

trend up

Soft Ombré

Source Unkown

Hudson Jeans

Stella McCartney

Y-Project

Wooyungme

Soft gradients are updating the dip-dye and tie-dye trends for SS22. This textile treatment brings lightness and freshness for summer and gives you the possibility to introduce some subtle color hues into your collection. StellaMcCartney and Hudson Jeans are already showing how ombré looks can bring a more poetic feel and fashion-forward character to your denim selection.

hot trend

Experimental Acids

Bianca Saunders

Negris Lebrun

Stella McCartney

Kago Bassen

Dsquared

Creative Acid bleach effects are key to capture the more individual and artistic trend of SS22. Bianca Saunders and Negris Lebrun create purposefully imperfect, almost nature-referencing structures, while Dsquared, Kago Bassen and McCartney are channeling a joyful almost psychedelic DIY spirit. Beware of more sustainable bleaching alternatives for a more conscious approach.

hot trend

Monogramm Mania

Dirty Pineapple

Givenchy

Paloma Wool

Louis Vuitton

Lisa says Gah

Monogram prints have been popular for more edgy fashion brands for some seasons, but in SS22 they will hit the more mainstream markets as well and should be considered as a last call trend. Monograms work especially well in a set, as Paloma Wool and Lisa says Gah are showing, as the full-look increases the all-over effect. Dirty Pineapple and Louis Vuitton are pushing creativity of monograms via ombré or floral elements that are similarly trendy denim finishes for the 2022 SS season.

Must-Have Details

stable trend

Asymmetric Waistlines

Authentique

GCDS

EBDenim

Ottolinger

SourceUnkownStore

The asymmetric waist detail is a great way to bring freshness to your best-selling fits for SS22. This youthful detail, nods to the idea of recycling and repurposing that is growing in importance at a fast pace. Creative pattern-making is key here.  Interpretations of this detail range from simple optical illusions as in GCDS or reconstructed pieces, as SourceUnkownStore and Ottolinger are showing. 

stable trend

Cut Outs

Off-White

Beth Page

TopTop

IamGia

Eminence Grise

The cut-out is the must-have detail of the season, as it extends from a major push in SS21 into SS22. For denim jeans, you can consider subtle cut-out details along the waistband or simply cut out the pockets as IamGia and Beth Page are doing. To highlight the cut-out elements, metal pieces can be added, as Eminence Grise is showing and increase the already sexy effect of showing skin.

trend up

Low Waist

Alanui

@bellahadid

Levis

Ganni

Dsquared

Coming along the huge Gen-Z hype for the early 2000s, the low-waist pant will be a fashionable statement denim fit in 2022. Whether you pair the low waistlines with long, cropped or flared silhouettes, you will be sure to hit the zeitgeist and capture the nostalgic spirit of this detail. Levis, Ganni and Alanui are already tapping into this trend. This fit works well with the string at sight trend that has recently entered the edgy spheres of the fashion world.

trend up

Ripped and Distressed

Etro

Balenciaga

Danielle Guizio

Frame

Maison Margiela

A ripped and distressed Denim look is coming along the huge Gen-Z hype for the early 2000s in 2022. If big holes are too edgy, consider slits or frilled hems to capture the wild spirit of this trend detail within your line-up. Look at Balenciaga or Danielle Guizio for more edgy interpretations and Etro and Agolde for a more sophisticated and simplified look. 

Get your bestsellers ready

Livetrend technology has detected the must-have denim pieces for Spring Summer 2022, that you should begin considering to integrate into your collection plan. The novelty denim pant fits are retro straight, wide-leg and cropped boot-cut. While A-line and skin-tight Bermudas are updating the Shorts for SS22, the Jumpsuit is becoming an evermore relevant piece as well. Overall we can detect an increased trend for trans-seasonal garments and silhouettes, that promote longevity and value, as well as garments that propose practicality and comfort.

Spring Summer 2022 will be a season that implements joy and euphoria for denim. This feeling is laid out in the more individual and innovative denim treatments. A feeling of artistic paint splatters, natural and imperfect structures, as well as updated, more eclectic tie-dye and mood-lifting gradient effects are summing up those positive mental attitudes celebrating life. But as consumers become more aware of their purchases, try to consider low-impact colors like natural dyes or recoloring dead-stock materials.

However, reassuring consumers through updated classics will remain an element of focus as well.  Asymmetric waistbands or cut-outs are a great details to bring subtle new statements to your best-selling forms. Consumers gravitate towards renown classics with small add-ons, since they are sure about the value and longevity of their favorite staple fits. 

Our forecasting, which mixes data-analysis and human intelligence, gives you a mark to define a stable, increasing or a hot trends, thanks to the icon in the upper left corner of each trend. We will be updating you with more data, with the first deliveries for the SS21 collections.

Category:
Date:
4 January 2021