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SS22 Ceremony Analysis

Global Assortment

Ceremony collections were announced to be a highlight for 2022, as a post-pandemic world has  catching-up to do on weddings, anniversaries or missed-out celebrations. The big trend of this  spring and summer had brands show a craze for party-ready dresses, tops, sets and suits. For SS22, the ceremony offer represents 11% within collections. Occasion wear interpretations  differ according to the markets, ranging from easy and multi-purpose pieces to show-stopping  styles that adapt to the celebration glitz. 

Dresses are certainly the highlight of ceremony capsules, with increases of +20% or +4pts%  (percentage points) if compared to January 2022. Long dresses have shown a growth of +18%  while short styles remain stable with +2%. These results demonstrate the desire for a more  dramatic and chic party look. 

For dressy tops the category growth shows +16% (+1.5pts%), mainly drawing on shiny,  transparent or embroidered textiles to enhance puffy sleeves, asymmetries and ruffles. Livetrend’s data also shows an increase in the overall shoe category, where sandals, heels or  platforms climb +13% (+3pts%). 

Considering bottoms, a relevant rise in sets, mainly printed, translates the taste for all-over looks,  as proposed during the latest fashion shows. Loosely fitting, printed trousers are often paired with  flowing shirts or bustier tops for a fancy resort celebration look. Skirts are proposed with  matching top as a chic hymn to summer phantasies of pool parties and celebrations. For tailoring, a female yet casual tailoring is taking over. Fluid suits in viscose or faded silk recall  the chic allure of boudoir and lingerie moods, while remaining classy and comfortable. Another  favored combo, is the short mix of blazer and skirts or shorts. Paired with a bralette, this summer  sets aim for the most fashionable look. 

Dresses

The Long Dress
trend up
The Party Mini
trend up
The Slip Dress
trend up
The Side Cut-Out Style
stable trend
Bustier Dress
trend up

The Co-ords

The Modern Ceremony Set
hot trend

Tailoring

The Pink Suit
hot trend
The Relaxed Suit
trend up
Blazer and short bottom
trend up
The Tailored Dress
stable trend

Global Color Palette

Globally, ceremony collections proclaim: Play it pastel or play it bold. This season’s festive  assortments translate the duality of timelessness and pronounced optimism. For the classical  client, pastel palettes propose softly nuanced looks that feel more feminine and gentle than  before. In opposition, bold color hues and clashing dopamine combos are attracting a growing  cohort of vibrant consumers. Based on these vitamin colors, prints explore fresh and lively  palettes and act as the catalyst of positive energies. This color trend has invaded all markets from  north to south and appeals more and more brands that used to shy back from such intense tones. Pink is certainly the color of the season and ceremony capsules did not miss it. Different shades  start from pale pink and increase to eclectic fuchsia, accounting for 20% of the fashion color  assortment and for 9% of the global color range. Behind pink, which is increasing +16% from last  year, bold shades see yellow gain +7% from May 21, while blue and turquoise increase by +11%. As for pastels, light pink, baby blue and lilac have seen the highest visibility by representing  respectively 16%, 15% and 9% of pastel colors. 

Fabrics & Composition

Across premium and medium markets, synthetic fibers unfortunately still remain at 41% of the  entire fabric range. However, we can see an increase in natural fibers compared to last year, as  the use of cotton, often in embroidered versions is accelerating. A strongly growing new option is  proposed by linen, which resonates a sense of purity and home-bound. Often mixed with viscose,  this natural fiber comes to add an interesting rustic texture, playing with the perception of touch,  while remaining fluid and soft. 

Synthetic fibers are blended with natural or artificial ones, mainly for satins and taffetas to  propose a visually similar option to expensive silks for those markets. Overall, viscose is the  prevalent artificial fiber of the range. 

The ever-more eclectic ceremony capsules are increasingly trying to consider sustainable fibers, a  necessity in the face of environmental challenges and essential to answer new consumer values.  Compared to the last FW21 holiday season, a shift from glitters to color and subtle sheen can be  traced. Fewer lurex fibers are mixed with naturally sourced fibers and fewer sequins play on more  dressy silhouettes now, exploring dramatic lengths, volumes and surprising cut-outs, rather than  visually elaborate materials.

Slinky Silks
+45%
Taffetas
+39%
Broderie Anglaise
-13%

Top RTW Prints & Patterns

Prints represent a small part of the ceremony mix, but due to their impactful designs they  emphasize their state-of-being within the range. The season is quite literal one of bloom. Post pandemic growth is depicted with an array of floral designs. Flower prints are taking the lead,  composing 70% of the entire print range. This season is not just expanding creativity through  colors but also through new dimensions. Scales are increasing and making a bold statement.  Except for regency flowers and polka dots, which remain on smaller scales, this year’s novelty  are impactful and maximalist graphic choices. Across street styles, bold patterns have been a  favorite, bringing a sense of eccentricity and creativity back to the fashion scope. The ceremony  capsule is no exception and in the midst of classic and pastel colors, flashy prints clash in to  brighten the moments of celebration this year.

Regency flowers
Barely there / shy flowers
Flower B(l)oom
Polka Party

Top Details

Despite the need for more timeless and long-lasting classics, ceremony collections do not refrain  from the biggest seasonal trends: regency core and Y2K. Aiming for a romantic couture appeal,  capsules explore the return of the corset, ruffled details and puffed sleeves, especially effective on  the full-length silhouettes. At the same time, the 2000s inspiration accounts for ubiquitous cut outs, halter necklines and cascading ruffles. Contemporary fashion clients opt for sets of tops and  skirts, rather than the traditional occasion dress. In this case, tops are often short and fitted, while  the waist of bottoms stays high, in order to achieve a trompe-l’oeuil full silhouette. The waist zone  is often favored to experiment with cut-outs, inspired by iconic Christopher Esber collections. The most beloved neckline of these collections include halter necks, which are chosen more than  before (+33% YOY), allowing pieces to design sensual bare backs. 

Seductive cut-outs are a mainstay for RTW by now, yet for ceremony they still feel more bold and  exciting, showing a solid growth of +107%YOY, which seems surprising for more formal-oriented  collections, especially with baring waists on a commercial scale.  At the same time, the bustier trend is perfect to enhance feminine silhouettes during celebrations,  gaining +24% on last year.

Speaking of femininity, we cannot fail to notice the return of ruffles. Whether they are inspired by  the red carpets, evoking the great classics of couture, or more fluid, inspired by the 2000s, the  girly mood is appealing to modern consumers. Embellishing the entire silhouette, from sleeves to  necks or slits with cascades of frills, the ruffle is a dominant detail for SS22 ceremonies. Lastly, draping is exploring its classic appeal, gaining +59% over last year and spreading across  mini or longer lengths equally. Draped details create volumes and interesting chiaroscuro effects  to play with lights and forms. Making women feel like goddesses, those draped silhouettes opt for  fluid fabrics like satin to enhance the eternal beauty of womanhood.

The Halter Neck
+33%
The Cut-Out
+107%
Bustier Details
+24%
Volants
+14%
Drapy
+59%

Trend Alert : Wedding Sheer Dress

Taking a glimpse at the most trendy and eye-catching highlights, sheer pieces have been among  the most viewed styles of the past three months. As suggested by the last runways, where sheers  evolved as an integral element, 2022 could be the year of the naked wedding dress. As an  increasing number of celebrity brides is opting for sheer dresses, including Camille Charriere (in  Harry Reed) and Chloé Sevigny (in Glenn Martens), searches for sheer white dresses have  increased by +80% since the beginning of the year. 

Livetrend’s technology evaluates this trend as an edgy alternative for cutting edge clients, but  predicts a solid influence on future ceremony and bridal styles, which can add transparency as an  added layer or sheer panels in commercial interpretations.

Accessories

Occasions are the playground for accessories, from fashionistas to commercial cohorts that seek  an opportunity to feel special and stylish. Often small yet preciously adorned with details of  rhinestones, glitter, pearls and jeweled brooches, shoes and bags feel more precious than ever  this season. Along with clutches and mini bags, fancy potli handbags, which are often  embellished, came to the forefront this year. Talking bling, shoes with rhinestones gain +7% from  last year and beaded bags are up by +66%. 

Feathers are another en-vogue embellishment and are finally here for the occasion to show it off.  In the assortments from luxury to mass-markets, Livetrend detects a proliferation of feathered  sandals and slippers, as well as ostrich bags and clutches. Data confirms that feathered shoes  show an increase of +88% on last year. 

The Feathers Sandals
The Jewel One
The Baluchon Chic
The Beaded Mini

Celebration Time

This analysis is done by collecting e-commerce data based on in-stock products during the  Spring Summer 2022 season until the 24th of May 2022.  This season, the ceremony capsule is distinctly important for brands to catch up on their clients  vast number of postponed occasions resulting in more distinct communication and proposals of festive styles. Even on social networks, the return of occasions is celebrated more intensely to  capture the mood of red carpets like the Met Gala, Cannes Film Festival, or various celebrity  weddings again. From great classics to eccentric experimentation and dramatic effects, 2022 will certainly go  down as the year of the covid after-party. Certainly, there are different trends depending on the  conception of each market, yet common drivers are bold colors, the return of the full length and  an expression of a celebratory and inclusive femininity. 

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Category:
Date:
31 May 2022
Tag:
#archive