The Angular Bag has been one of the hottest and most innovative trends on the SS21 runways with a +411% growth index. The sleek and contemporary finish of those bags turns them into timeless pieces with a sophisticated edge. They will not only continue to bring nowness and innovation for SS22 but speak to a consumer who seeks long-lasting pieces. Inspired by Balenciaga and Charlotte Knowles Handbags , those angular designs are also transferred to bigger models, such as Totebags at Hereu.
As an opposing stream to the Angular Bags, Livetrend technology has tracked a simultaneously increasing taste for Circular Bags for SS22. This trend is very fresh and opens a lot of possibilities for creative design. Playing with the Handle to create circular shapes is a key part to generate a modern look from those new circular bags. Coperni and Cult Gaia are going „full circle“ while Manc translates the round shape as a handle in combination with a squared geometrical shape.
The taste for soft volumes continues to evolve in 2022 as it continues to bring comfort and reassurance. The joyful spirit of the Croissant reference updates the rather sophisticated and minimal piece with a fresh and optimistic touch. The versatile shape of the Croissant bag finds adaptions from smaller scales, as in Gia Studio to bigger Interpretations as at Staud. Material of choice are soft, buttered leathers that enhance the tactile effect.
The big shopper and tote bag have been a continuous trend since FW20. For SS22 those all-day staples are given a contemporary twist through integrated handles. Through this element, the totes are given a more elegant feel. This elegance resonates well with a consumer, more focused on long-lasting quality products. The contemporary silhouettes also tap into the more minimal and geometric accessories aesthetic that has emerged on the SS21 catwalks. Look towards Balmain and Hereu for more minimal styles, while Evergrey makes this shape beach appropriate through a continuous rattan trend.
The knotted Bag taps into the taste for comfort and soft volumes as well. This detail can work as a handle or more decorative element. Choose soft leather or fabrics that enhance the gathered effect of the knot and give the bag a more unique appeal. The individual feel and sophistication of this piece are tapping into the recessionary consumer mindset and will be a safe bet for SS22. Look at Bottega Veneta and Reijna Pyo for inspiration, who are already pushing creative designs regarding knotted bags.
The Baguette had manifested its return in 2020 and will be a safe bet for SS22 bag shapes. This bag will continue to resonate very well with Gen Z consumers. In line with their taste for retro and individuality, the shoulder bag can be updated with novelty details or surprising materials. Esthe and Staud are giving such a mood-boosting update to the Baguette, while Fendi and Coach are going with the strong early 2000s mood that is capsulated in the form of this bag.
Gathering and Shirring are the top details for dresses and tops for SS22. Take the taste for softness and comfort to your accessories as well and enhance the tactile qualities of your bags. The soft character of those bags resonates well with consumers that are looking for more sensory experiences after the touch-less pandemic. Shirring also adds a positive and joyful character to your bags and through its unique charms works especially well for evening bags. While Molly Goddard is showing an all-volume interpretation, Naked Advice and Stephane Rolland are using only the scrunched surface effect on their best-seller shapes.
As the answer to an overall feeling of optimism and euphoria, as well as a rebound joy of dressing-up, the new and bold occasion-wear clutches are convincing with an over-the-top-aesthetic. This piece is perfect for all experiments with the bejeweled trend, bold colors or quirky hard-shell shapes. The interest in travel and dreamscapes is payed out in ocean-themed shell-forms as in Stella McCartney or statement beads, as seen in Shrimps and Hvisk.
With increasing demands for versatile and practical value of pieces, modular bags are driven by an increased fluid and value-oriented lifestyle. Through the detachable hooks and strings of those modular bags, the aesthetic of those pieces is rather utilitarian. Those modular elements are also a great sell-on for bigger pieces, such as Shoppers or Cross-body bags, as seen at LOEWE. However clean designs can be very sophisticated, look at Osoi, or more joyful interpretations as seen at Isabel Marant.
Officina del Poggio
With increased tastes for the outdoors, utility accessories have become a category that brands should not ignore. There is great possibility for innovative and functional design, that resonates well with more nature and solution-driven consumers. The survivalist and clamping character of those products is giving a more sophisticated edge to utilitarian pieces, while exploring endless new possibilities for products. Prada, Kenzo and Fendi have already tapped into the gap of designer functional accessories.
Spring Summer 2022 proposes great possibilities for creativity and innovation in terms of bags! With consumer’s needs for reassurance and value, parallel to increasing optimism and a demand for positive designs, we see two (almost opposite) paths that should be considered by designers for their handbag collections. Integrate those two main consumer demands in your design process, to be able to respond more precisely to the needs in a recessionary period.
Livetrend technology has detected the 10 must-have bags for Spring Summer 2022, that you can start working on. We can detect the great return of geometric design, the continuation of soft volumes and the craze for joyful and mood-enchanting products. Novelty embellishments and DIY knits are key for joyful bag designs, while utility and modular elements are necessary for form and function-driven new commuters.
Key pieces of the season are long-lasting totes and geometric designs, feminine and youthful evening clutches and bags, comfortable yet sophisticated volumes or new trend details like knots or shirring that can elevate your basic pieces.
Be sure to keep up with our accessories and trim trend updates to keep your range current and to not miss out on must-have products.
Our forecasting, which mixes data-analysis and human intelligence, gives you a mark to define a stable, increasing or a hot trends, thanks to the icon in the upper left corner of each trend. We will be updating you with more data, with the first deliveries for the SS21 collections.