The Uncertainty that has covered most of 2020 and extends into 2021 demands an even more balanced color range for SS22. The more versatile, the more able you will be to respond to the more individualist and differing consumer sentiments. With color’s psychological ability to affect the mood and sentiments of people, try to provide reassurance while bringing joy and positivity.
New beiges and sedimental earthy tones should extend your palette of neutrals for SS22, tapping into the idea of undyed and eco-friendly materials. The familiar and long-lasting effects of this product are a great way to create pieces for transitional periods.
Livetrend technology has tracked the rise of tender bolds, that are pinpointing the optimism and mood-boosting quality of color, while not pushing the limits too much. Statement pieces like those can be carefully paired with pastels and beiges or more radical in a contemporary tender color-block.
The evolution of bold colors focuses on warm and summery red and orange, a new mysterious palette of greens and a bold yet subtle story of purple and pink berry tones. Take a looks at the colors you should introduce in your palettes to bring newness while keeping a familiar and comforting spirit.