The Uncertainty that has covered most of 2020 and extends into 2021 demands an even more balanced color range for SS22. The more versatile, the more able you will be to respond to the more individualist and differing consumer sentiments. With color’s psychological ability to affect the mood and sentiments of people, try to provide reassurance while bringing joy and positivity.

New beiges and sedimental earthy tones should extend your palette of neutrals for SS22, tapping into the idea of undyed and eco-friendly materials. The familiar and long-lasting effects of this product are a great way to create pieces for transitional periods. 

Livetrend technology has tracked the rise of tender bolds, that are pinpointing the optimism and mood-boosting quality of color, while not pushing the limits too much. Statement pieces like those can be carefully paired with pastels and beiges or more radical in a contemporary tender color-block. 

The evolution of bold colors focuses on warm and summery red and orange, a new mysterious palette of greens and a bold yet subtle story of purple and pink berry tones. Take a looks at the colors you should introduce in your palettes to bring newness while keeping a familiar and comforting spirit.

Light Colors

The intensified focus on nature and calming palettes, is captured by those new „faux beiges“ which update and/or extend the palette of beige that has been a solid trend for the past seasons. The subtle color hues bring lightness and freshness and create a poetic color story. There is a slight nostalgia in those washed-out neutrals, which works well in monochrome looks but also pairs well with the tender-brights that are the novelty of SS22. 

Sage-colors are tapping into the greyed-off neutrals and brings a sense of purity and nature-focus. Light blue has been one of the main colors on the SS21 runways and will be joined in it’s light, yet easy to wear qualities, for SS22 by sage tones. These shades are a great way to bring newness to your grays and balance the pieces for the transitional seasons. Sage is great to soften utility-driven products or to integrate into your basics line-up

Butter and Yellow will experience a shift towards softer hues. The creamy, buttered yellows are popular with Bottega Veneta and Jil Sander as they perfectly capture an optimistic yet subtle spirit. The desaturated light yellows have strong commercial qualities. Opposed to those toned yellows, we can see bolder yet warm yellows, that lean towards orange, which will be mood-enchanting options for statement pieces. 

Pastels have retained their popularity over the past seasons and will not leave in SS22. However, the juicy and candy feel of today’s pastels will be replaced by more washed and nostalgic shades. The new pastels have a mineral and less-saturated feel. Retro pastels are the perfect counterpart to the tender-bolds of SS22, as they allow you to create a balanced yet youthful look. Overall these retro pastels drive a more luxurious feeling within those light brights.

Natural Colors

The new sediment palette taps into the focus on commercial browns and elevated neutrals. While reassuring the consumer through earthy qualities, those sediment tones also bring a more bohemia sense of escapism. They feel raw and undefined and resonate comfort and warmth. Get inspired by stones and sands for your color palettes and combinations.