Colors are a key tool during times of crisis. Their ability to appeal to human emotion can influence perceptions and cause certain behaviors. Colors of garments are especially important, because they surround us throughout the day and enable us to convey messages about our attitudes and sentiments. This understanding of color-psychology was omnipresent in designers’ use of color-palettes on the SS21 runways: Creatives used colors as a language to transfer their optimistic or overwhelmed feelings towards the zeitgeist.
The strong escapist motif of the season was played out in bold and travel inspired colors. Compared to the last summer season, saturated brights are updating pastels. We can see mood-boosting and vibrant colors bringing a sense of joy and indulgence for next summer. This strong increase can be related to motifs of hope and positivity towards life and the life after Corona, and consumers’ spirit of enthusiasm and optimism.
Another big color narrative for SS21 is a dive into more neutral and earthy tones, meaning browns and beiges. The calming abilities of those natural color hues are reassuring and creating a sense of meaningfulness and simplicity during those uncertain times. Un-dyed and unprocessed color nuances are feeding into the need to reconnect with nature.
This more season-less feel of these subtle and grounding palettes is reinforced by a rise in Greys, Blacks and Whites as well. Those familiar colors come with a need for timeless, valuable and reassuring pieces. With data monitoring a Tailoring Trend on the runways those tones are bringing a minimal and elegant feel and reflecting on the functional focus we put onto our garments.
For SS21 colors are combined in innovative ways. We saw some refreshing bold-color and beige combinations in Louis Vuitton or Victoria Beckham and some color-blocking at Versace and Balmain.
However, monochromatic looks have been leading the way at brand’s like Acne Studio, Sportsmax or Isabel Marant. This monochromatism appeals to the idea of matching sets, as well as to a more simplified and simple aesthetic.