More Iconic than ever. Bags are currently focusing on shoulder styles, which take us back to the early 2000s and provide us with a soothing sense of memorabilia. As mini bags are fading away, still delicate, yet far more practical bag silhouettes arouse interests now. When looking at consumers, search rates for hobo styles of +400% as opposed to the year before this taste for iconic shoulder bags is manifested strongly. Cross-body shapes remain relevant with +40% of yearly growth in searches as they provide a classic and practical style that appeals to more timeless wardrobes and promises lasting properties. Sling bags are also experiencing a soft revival, growing by +60% in searches, focusing on relevant circular half-moon shapes now and feeling more stylized than ever before. Several new details are adding joy to the category: from crunches to new straps and buckles shoulder bags are looking for reinvention to stay in focus. While the monogram remains relevant to consumers and causing solid +150% increases in searches, performance nylons, quilting and terrycloth are strong textile options as well. Take a look at the market’s latest directions: